Dr. Jeff delves into tracking relativity of time at work, in social settings, and in processes. It's amazing to understand the impact and relativity of time in our daily lives and functions. The main reason Dr. Jeff choose to address this is that without understanding how time works against human behavior one may never detach themselves from their own behavioral influences of time and consider how others may need to be accommodated. Whether wrong or right, if something is done or delivered at the wrong time, it's value can end up being lowered or severely diminished. When time or timing is misapplied it can have disastrous consequences for organizations and individual alike.